Hip hop history bay area8/12/2023 ![]() ![]() JR Valrey: Your management company, 1015 Management, helped expose Stunnaman02 to the world, and now you have Lil Kayla. It’s kind of like an initiative situation no major record label has done this for an incubator program like ours, so we’re making history, and they believed in us and we figuring it out step by step and I think we already starting it out on a great side, you know. So, since at Project Level we’ve been developing young artists the whole time, we thought it would be dope to go the other route and mentor and develop more young executives to break into the music industry so we can have more support for our artists. The plan was that we need more executives to help support the great talented artists in the Bay Area. They loved it, and we kind of just brainstormed the idea of creating more young executives in the Bay Area. They reached out to us and kind of got more information about what we’re trying to do out here and what we’ve been doing for the last 10 years. ![]() ![]() Can you talk about that? How is it going?īig Rich: Yes, so during the pandemic, one of our friends knew an executive over at Atlantic Records and they caught wind of Project Level and what we were doing. JR Valrey: Earlier in the summer, one of your companies and Warner Brothers hooked up a deal where they invested in helping you to build a record company. ![]() So, it’s going to be a great night and we are going to find the next star coming out of the Bay Area. I used my career as a rap artist as a vehicle to get me in and once I got in I started creating companies and businesses and brands.Īnd then, last but not least, Seaside Stretch, who is responsible for probably about 80% of the successful artists coming out of the Bay Area and California over the last 15 years. We have DaBoyDame who is probably, arguably, one of the biggest A&Rs in the music industry right now and he works for CMG Records, which is Yo Gotti, ESTG, GloRilla, everybody like that. We got one of the hottest DJs from the Bay Area, DJ Shellheart, who also DJs for the Warriors and all these other people, just a great DJ. We have an executive/RNB legend in JValentine who manages the artist Tank and used to manage Ginuwine and other artists. We have celebrity judges from the music industry, from artists like 24kGoldn, who’s a worldwide, international superstar rapper. It’s 10 contestants competing for a $10,000 grand prize and a contract with our new label, 1015 Digital. 22? What will be happening? Who will be featured?īig Rich: Absolutely! We are doing what I would say is one of the biggest showcases in Bay Area history. JR Valrey: Can you talk about your event, “The Next Big Thing,” coming to the Midway on Dec. will be hosting a talent contest called “The Next Big Thing,” where $10,000 is the grand prize, along with a contract with 1015 Management. 22, at the Midway, Big Rich’s 1015 Management Co. I talked to one of San Francisco’s biggest homegrown talents about his upcoming event, his Hip Hop career, his career as a service provider for inner-city youth in San Francisco and now the world, as well as his current business endeavors which include his fashion company and turning Project Level into a incubator for schooling aspiring young music and media executives for the Bay Area. Now Big Rich, Danielle and their team are the executives applying pressure behind another just-scratching-the-surface-soon-to-be-big-name-in-Hip-Hop, Lil Kayla. By Minister of Information JR Valrey, Oakland Bureau Chiefīig Rich has been known in the Bay Area Hip Hop world as a legendary Frisco rapper for a decade plus, but that is the least of his accomplishments when you look at the thousands of youth that Big Rich and his wife Danielle have served internationally for over a decade with their non-profit, Project Level, as well as the success of their record label and management company, 1015 Management, which helped to make Stunnaman02 a household name regionally and nationally. ![]()
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